Noah Shrader

About

Noah

I'm a husband, father of three, and product designer based in Florida. As lead design engineer at CHEQ and co-founder of both Luxury Release and Meridyan, I'm passionate about building products that create scalable opportunities for people.

With experience across agencies, startups, and organizations of all sizes, I've worked on both small and large cross-functional teams. While primarily an individual contributor, I've also held leadership roles as a team lead, manager, and department head. I've founded four businesses: one acquired, another running profitably for eight years, one raising over $70M for the kids of St. Jude, and the last securing investment.

I focus on bridging human needs with business strategy to create products that resonate with users. A passionate thinker and doer, I'm driven by continuous improvement and making a meaningful impact through shaping impactful experiences.

Me playing the piano at 8
Me playing the piano at 8

I've always been driven by creation and great experiences. As a kid, I'd sit in my bedroom designing restaurants, menus, classrooms, and storefronts, obsessed with crafting the perfect experience. At theme parks, I was more captivated by the immersive environments than the rides themselves, fascinated by how every detail shaped the experience.

This creative energy led to writing books, making music, acting in film and theater, and eventually designing digital spaces.

Eventually, I earned a music scholarship and degree, taught for a few years, then returned to digital design – my ultimate career path. I've worked in agencies, founded companies, and spent recent years in tech startups building zero-to-one products. Currently, I'm focused on two of my own.

Acquihired into my first startup at Lightstream in 2018
Acquihired into my first startup at Lightstream in 2018
StreamYard leadership team retreat
StreamYard leadership team retreat
Built my first creative agency in 2019. Still going.
Built my first creative agency in 2019. Still going.
Me and my girls
Me and my girls

In college, I reconnected with a high school classmate (now my wife, Kristy) who's been my best friend and biggest supporter ever since. We've grown our family (twins!) and now live in Florida, where you'll find us by the water or at theme parks.

Outside work and family, I enjoy Olympic-style recurve archery and read extensively on design, business, psychology, and philosophy. I'm also an avid outdoorsman and beachgoer.

My bookshelf
Archery practice
Personal Principles
Chase what matters

Go after the hard problems. Real satisfaction comes from tackling challenges, not avoiding them. Pick the things that actually stretch you.

Learn from the hits

When you get knocked down, figure out what it's teaching you. Every failure is setting you up for the next win if you pay attention.

Stay curious

Ask better questions. Wonder instead of judging. That's where you'll find the opportunities everyone else misses.

Don't settle

Mediocre isn't good enough for you. Push past comfort. The best things happen when you refuse to play it safe.